Achievements
Throughout my career in marketing, I have consistently driven measurable results and contributed to the growth and success of various brands and organizations. My strategic approach, creative campaigns, and data-driven decisions have enabled me to deliver impactful solutions, enhance brand awareness, and generate exceptional ROI. Below are some of the key accomplishments that highlight my expertise and commitment to excellence in the marketing field.
Managed 20% conversion uplift cross category within one quarter
During the Covid pandemic, Philips identified a compelling business opportunity within its Personal Health division: leveraging cross-category selling as consumers increasingly engaged in activities at home. We developed a targeted pilot campaign centered on "first-time parents," mapping their journey over the first 15 months from pregnancy confirmation. Through this model, we uncovered key consumer needs that spanned multiple categories. Instead of focusing solely on conversions, we crafted a tailored campaign that resonated with their passions and life-stage motivations. This strategic approach resulted in a 20% quarterly increase in sell-through, demonstrating how addressing core audience needs and offering relevant expertise can significantly drive sales. This case study highlights the power of adaptive marketing strategies rooted in consumer insights.
Best Influencer Marketing Campaign Award Winner 2019
In a country where only 20% of all purchases happen online, Philips worked with IMA to amplify the launch of its Heated Straightening Brush in Saudi Arabia – a country known for its restrictions when it comes to showing your hair as a woman. Together with IMA, Philips amplified the launch of this product through an influencer marketing campaign that increased awareness online and even in-store. The campaign had a total combined reach of 4.2 million – 323% above the original target. Women were even going into stores asking for “the product that straightens your hair in five minutes”, proving the message recall of the campaign was a huge success.
10M + budget management & celebrity campaigns
Managed end to end 360 campaign with a total of 12M EUR spend in creation and activation. Shot Tommy Hilfiger's first campaign around sustainability Shawn Mendes. Worked with other high profile talents, such as Kate Moss, Travis Barker, Georgia Jagger.
